India's direct-selling industry recorded revenue of Rs 23,522 crore in the financial year ended March 2025, growing at a compound annual growth rate (CAGR) of 7%. The sector is projected to surpass Rs 25,000 crore by the next financial year, according to an industry report released on Monday.
The report, published by the Association of Direct Selling Entities of India (ADSEI) in collaboration with research partner Kantar, stated that the industry has 91 lakh active direct sellers, of whom 47% are women. The figures highlight the sector's role in providing self-employment opportunities and supplementary income.
India ranks 11th among the world's 15 largest direct-selling markets, according to the report. The industry is focusing on expanding its reach through entrepreneurship, training initiatives and improved regulatory compliance.